Keith is 65. He spent much of his working life as a welfare rights officer — helping people who'd fallen through the cracks of complex systems find their way back. He once attended a conference where Andy Burnham was speaking. He believed in fairness. He fought for it every day.
Keith was diagnosed with dementia at 63, though the signs were there long before that. He loves football. He loves watching sport. He loves ordering a good meal and watching a film. Things all of us take for granted.
Keith isn't alone. There are 55 million people worldwide in exactly the same position. Every streaming service, food delivery app, and video calling platform has been built for everyone except them.
Compass was built by a son who couldn't find the right tool for his own father. So he built it. And now we're making it available to everyone who needs it.
It's not lost on us that Andy Burnham — now Prime Minister — has spoken openly about his own family's experience with Alzheimer's and has made dementia care a central commitment of his government. The moment for this couldn't be more important.