For partners and investors

The orientation layer for independent living.

A single interface between 55 million people and every service built without them.

Compass sits in front of the food delivery, streaming, scheduling and communications services that a person living with dementia can no longer reach. The complexity moves into Compass and stays there. It is a tier, not an app — which is the difference between something a competitor copies and something they have to route around.

The family-facing case is on the main site, and it is the shorter read. This page is the commercial one.

The market

A category with no incumbent.

55M
people living with dementia worldwide
1M
people with dementia in the UK alone
£42B
annual cost to the UK economy
0
technology providers truly serving them

The last figure is the one that matters. Every major platform has been built for everyone except this group, and the accessibility products that do exist offer a very limited set of channels and some tailor-made content that is, in actual fact, rather condescending — the words of the Alzheimer's Society community forum, not ours.

Why now

The policy window is open.

Andy Burnham, now Prime Minister, has spoken openly about his own family's experience with Alzheimer's and has made dementia care a central commitment of his government. Demand is not the constraint and never has been; the constraint has been that nobody built for these users. That is a timing argument, not a hope.

Traction

The product exists. Try it.

Compass is not a concept deck. A working beta is deployed and in use, with food ordering, TV and streaming, a daily schedule, an activity log, voice control and a helper dashboard all live today. Calling, music and shared photo memories are next.

The demo on the main site is the real application, not a video — you can use it as either the resident or the helper.

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Defensibility

Why this is hard to copy.

The integrations are the moat

The roadmap is direct API integration with the major food delivery, streaming and communications platforms, so orders are placed and content launched without the user meeting a checkout. Each integration deepens the position; a bookmark page has nothing equivalent.

Accessibility is the floor

WCAG 2.2 AA is treated as the minimum rather than a compliance exercise, and the product has been audited against it. For public-sector procurement that is a gate most consumer products fail at the first question.

Built on the helper relationship

Setup is done by someone who already helps — family or carer — which is what makes an interface with no passwords and no payment screens possible at all. That relationship is the distribution channel as well as the product model.

Design decisions competitors cannot retrofit

No error states on the resident's side, no screen that demands recall, no dead ends. These are structural choices made early. They are difficult to add to a product that was not designed around them.

Get in touch

We'd like to hear from you.

Whether you are an investor, a commissioner, a care provider or a platform we should be integrating with — the conversation is worth having early, while this is still being shaped.

Send us a message